WHO WE ARE
Manjit Mandeir
Focus28 Founder
An unwavering focus
on customers and stakeholders
Manjit is known for her bold approach to risk, her disruptive mindset, and her ability to thrive outside conventional norms.
While her unconventional style may not resonate with everyone, she has faced numerous challenges, encountering dissent from leaders and colleagues throughout her journey. Yet, her unwavering focus on customers and stakeholders has remained constant, making her a likable and successful figure.
Leaders appreciate Manjit's pragmatic, open, and honest approach.
They value her deep understanding of complex environments and her knack for offering thought-provoking solutions while providing supportive challenges. The mantra from her school sports teacher and coach, "When you can handle the pressure and stay clear-headed, your performance will thrive," has become a guiding principle in both her personal and professional life.
Manjit's award-winning work in designing and implementing unique sales programs and strategies has yielded remarkable results in revenue growth and profitability. Since 2019, Focus28 has undergone a few transformations until the realisation struck. The landscape is competitive, many would say ‘sales training is sales training’, Focus28 offers something unique, with a distinctive blend of genuine passion, witty wisdom, and a touch of laughter during the journey.
With 25 years navigating diverse industries—financial services, fintech, FMCG, IT & Software, legal, and healthcare—Manjit excels as a Business Leader and Executive Coach. Beyond leading Focus28, Manjit mentors Women in Sales, collaborating with Virgin Start-ups and the Leicestershire Start-Up Forum. Notably, she managed a pub and ran her executive recruitment agency, demonstrating an unwavering spirit for adventurous entrepreneurial pursuits.
The Focus28 consultants, drawing from their collective decades of experience in Professional Sales Leadership and Global Sales Training, demonstrate excellence across various domains. Not only do they excel in managing top-tier financial accounts and nurturing Strategic Partnerships, but they're also adept at rolling up their sleeves and getting stuck in at ground level.
With diverse backgrounds spanning Telecoms, Oil and Gas, Pharmaceutical, and beyond, their expertise enables them to introduce unique approaches that drive growth and instigate transformative change. Their deep understanding of these diverse industries equips them to navigate complexities and tailor strategies that resonate with clients' specific needs and objectives. This breadth of experience enriches their perspective, allowing them to offer innovative solutions and foster sustainable success for businesses worldwide.
Come and say hello...
A Word from our Founder.
Let me share a little Story about the Foundations of Focus28...
Back in the late 80s, my secondary school PE teacher aimed to boost my long-distance running performance. She insisted that regular yoga stretching was the key, emphasising its role in enhancing flexibility and muscle strength.
Her instruction was clear: commit to stretching my legs daily before and after a run for 28 consecutive days, making sure I visualise the locations and exercises. Initially daunting, she cleverly suggested integrating the stretches into my running routine, both at the beginning and end of each trail run.
I gradually adopted this approach, unknowingly practicing what is now termed "habit stacking" and embracing the concept of "incremental gains." After just a few weeks, the habit of stretching before and after runs became second nature, seamlessly woven into my running regime.
This experience laid the foundation for Focus28, inspired by the theory of marginal gains popularised by Sir Dave Brailsford, the former performance director of British Cycling.
The essence of this theory lies in breaking down complex processes or challenges into smaller, more manageable components and improving each aspect by just 1 percent. Over time, these incremental improvements accumulate, leading to significant and sustainable progress.
Are you ready to push the boundaries of what is currently achievable? Let’s have a chat.
Call + 44 (0)116 286 7582 or Book a call at your convenience
Words from those we work with.
Director Credit Risk and Fraud Services
Charlotte
We had intense targets this year, an increase in revenue growth by 22%. This Sales Leadership Programme has made a huge impact to how I focussed on utilised my leadership capabilities to build firm long term relationships. We have a new partner which has enabled us to bid for a piece of business with a major bank we would not have been able to previously… the outcome in Q3… $1m NBQ!
Commercial Director, Provenir
Corinne Lleti
We were looking at the best way to validate that a remote sales force had absorbed the learnings from an intensive on-boarding programme and were applying them in a consistent and effective way. We worked closely with Manjit to create a role play onboarding simulation which followed the life of our opportunity, with all the key stages. This allowed us to see in a near real life example how our sales team were operating in front of our prospects. Manjit was brilliant at working with us to ensure the simulation mirrored our real-life sales process and listening to us to develop the relevant training material as well as the practical sessions. This exercise brings value in multiple ways: It gives us an excellent idea of how the induction learning has been absorbed and applied. It enables us to create individual development plans after watching team members in action. It highlights any themes that have not been generally understood and correct our on-boarding programme to address these for future cohorts. It builds a real sense of team spirit between remote working colleagues which gives them a support network to call on going forward.
Principal Consultant, Credit Management, Experian
Herman Peeters
I understand why Manjit is an Award Winner in Leadership and Growth Coaching. I have worked with her in many (Sales) leadership trainings in the past years, more recently had the opportunity to get personal coaching. She is a nice and smart person to work with, even more important, gave me honest, critical, and therefore valuable feedback on my professional presence and performance. In personal coaching, by constantly asking the right, in-depth and direct questions, she helped me to find back my personal strengths, and even more important, showed me a way to help improve my balance between private and business life. I have, thanks to her, a better view of my dreams and my goals to achieve. I really can recommend Manjit as your team- or personal coach.
Sales Excellence & Business Management Director, Microsoft
Joanna Couture
Manjit hits just the right balance between challenging her leaders, demanding critical thinking about self-improvement and achieving leadership potential, whilst also nurturing, encouraging and inspiring her coaches. The yearlong coaching programme that Manjit accompanied me through, took me along a pathway of having a hard look at my competencies in a mirror, facilitating my exploration of a number of potential improvement options, getting me to a decision point and then encouraging and challenging me through the execution of my chosen route. It was a really emotional and not always comfortable journey, but I knew I was in great hands. Manjit has had an ongoing impact on my career and my achievements. I would heartily recommend working with Manjit as a coach and leader - she is supremely creative, never settles for second best. Masters the power of silence (watch out!) and is truly committed to her clients.
CEO, NAVAX Software GmBH
Martina Neumayr
Fortunately, I joined the various European Commercial leadership programme courses, that included high performance development, solution and strategic sales skills, that Manjit developed and led. She also tracked the development and supported these afterwards. Her coaching’s really were one of the most outstanding ones across my whole business life on both, personal growth, and business impact. She is fantastic on getting people motivated to learn, develop, connect, track, make a difference. Manjit, thank you for all your great challenger sessions. You are a win and value driver for your Coachees. Really making a difference and I will always remember you and our get togethers.
Director and Lead Interior Architect
Rumcy
It was a pleasure to work with Manjit, who is skilled in her area of expertise. She is a great listener and was attentive to my professional needs. I encountered many challenges as a start-up founder, including hiring, setting up a successful sales strategy to win business leads and growing the business with a long-term vision. Manjit was able to dissect areas of concern within my firm and provided visual and written solutions that were easy to understand. I highly recommend Manjit to anyone considering her services. Her ability to identify solutions through a simple question and answer process has helped me develop a sales strategy, improve staff induction presentation and marketing strategy to grow my business.
CEO and Founder
Steve
I had long periods out of my business due to health reasons and there had been little drive behind the business. I needed to decide whether the business should be a lifestyle or plan to continue with growth and exit. Manjit helped me to see the wood for the trees both in my very busy personal life and with the business. I now have a focused business and started to invest deeper, I am starting to see the early signs of results coming through the business, people and me personally. Manjit’s style is very supportive, and I felt I could be at ease and discuss anything with her without any judgement. The advice and mentoring I received from her was sound and it gave me confidence to press on with my plans.