VALUE PROPOSITION TRAINING
Leverage your value proposition to increase conversion rates and set you apart from competitors
How can your Sales Teams: Create the Foundations for Sale Wins? Generate and Nurture Loyal customers? Position Fees at a Premium?
BY MORE EFFECTIVELY ARTICULATING YOUR VALUE PROPOSITION...
Do your sales teams know the difference between Value Proposition and Elevator Pitch? Are they too quick to offer discounts to win the sale?
Using a blend of training and coaching, Focus28’s sustainable Value Proposition Training Programme develops the skills in your sales teams to:
- Look through the buyer’s perception of ‘value’ and why they should act now.
- Position your differentiation with clear reasons for buyers to choose you.
- Build trusting relationships to ensure customers believe in you.
- Articulate and present high value, cost effective strategies with presence and impact.
Your Value Proposition - and the Marketplace
Effectively articulating the FinTech value proposition is not only about communication but also about aligning the offering with the evolving needs of the market and customers.
This alignment, when communicated effectively, creates a foundation for sustained benefits and impact on revenue.
A firm and confident value proposition:
- Helps attract new customers.
- Increases your conversion rates.
- Sets you apart from your competitors.
- Reduces your sales cycle.
Our Value Positioning Framework.
Introducing our innovative framework, we focus on the Value Positioning model, equipping you with tools to craft compelling value messaging and tell your story with commanding presence.
VALUE POSITIONING MODEL
THE VALUE POSITIONING MODEL FORMS THE CORNERSTONE OF OUR APPROACH, GUIDING YOU IN ARTICULATION YOUR UNIQUE VALUE PROPOSITION.
TOOLS TO CREATE VALUE MESSAGE
OUR SUITE OF TOOLS EMPOWERS YOU TO CREATE IMPACTFUL MESSAGING THAT RESONATES WITH YOUR AUDIENCE.
TELL THE STORY WITH PRESENCE
WE NURTURE A STRONG PRESENCE AND GRAVITAS IN YOUR SALES TEAMS TO DELIVER YOUR MESSAGE WITH CONFIDENCE AND AUTHORITY.
WITH THESE KEY COMPONENTS, OUR FRAMEWORK ENABLES YOU TO EFFECTIVELY COMMUNICATE YOUR VALUE AND STAND OUT IN ANY SETTING.
Ready to address some of your growth demands and people challenges? Let’s have a chat.
We’ll explain how Focus28 will make the difference to your business.
Call + 44 (0)116 286 7582 or Book a call at your convenience
Not quite ready to chat?
Words from those we work with.
Director Credit Risk and Fraud Services
Charlotte
We had intense targets this year, an increase in revenue growth by 22%. This Sales Leadership Programme has made a huge impact to how I focussed on utilised my leadership capabilities to build firm long term relationships. We have a new partner which has enabled us to bid for a piece of business with a major bank we would not have been able to previously… the outcome in Q3… $1m NBQ!
Commercial Director, Provenir
Corinne Lleti
We were looking at the best way to validate that a remote sales force had absorbed the learnings from an intensive on-boarding programme and were applying them in a consistent and effective way. We worked closely with Manjit to create a role play onboarding simulation which followed the life of our opportunity, with all the key stages. This allowed us to see in a near real life example how our sales team were operating in front of our prospects. Manjit was brilliant at working with us to ensure the simulation mirrored our real-life sales process and listening to us to develop the relevant training material as well as the practical sessions. This exercise brings value in multiple ways: It gives us an excellent idea of how the induction learning has been absorbed and applied. It enables us to create individual development plans after watching team members in action. It highlights any themes that have not been generally understood and correct our on-boarding programme to address these for future cohorts. It builds a real sense of team spirit between remote working colleagues which gives them a support network to call on going forward.
Principal Consultant, Credit Management, Experian
Herman Peeters
I understand why Manjit is an Award Winner in Leadership and Growth Coaching. I have worked with her in many (Sales) leadership trainings in the past years, more recently had the opportunity to get personal coaching. She is a nice and smart person to work with, even more important, gave me honest, critical, and therefore valuable feedback on my professional presence and performance. In personal coaching, by constantly asking the right, in-depth and direct questions, she helped me to find back my personal strengths, and even more important, showed me a way to help improve my balance between private and business life. I have, thanks to her, a better view of my dreams and my goals to achieve. I really can recommend Manjit as your team- or personal coach.
Sales Excellence & Business Management Director, Microsoft
Joanna Couture
Manjit hits just the right balance between challenging her leaders, demanding critical thinking about self-improvement and achieving leadership potential, whilst also nurturing, encouraging and inspiring her coaches. The yearlong coaching programme that Manjit accompanied me through, took me along a pathway of having a hard look at my competencies in a mirror, facilitating my exploration of a number of potential improvement options, getting me to a decision point and then encouraging and challenging me through the execution of my chosen route. It was a really emotional and not always comfortable journey, but I knew I was in great hands. Manjit has had an ongoing impact on my career and my achievements. I would heartily recommend working with Manjit as a coach and leader - she is supremely creative, never settles for second best. Masters the power of silence (watch out!) and is truly committed to her clients.
CEO, NAVAX Software GmBH
Martina Neumayr
Fortunately, I joined the various European Commercial leadership programme courses, that included high performance development, solution and strategic sales skills, that Manjit developed and led. She also tracked the development and supported these afterwards. Her coaching’s really were one of the most outstanding ones across my whole business life on both, personal growth, and business impact. She is fantastic on getting people motivated to learn, develop, connect, track, make a difference. Manjit, thank you for all your great challenger sessions. You are a win and value driver for your Coachees. Really making a difference and I will always remember you and our get togethers.
Director and Lead Interior Architect
Rumcy
It was a pleasure to work with Manjit, who is skilled in her area of expertise. She is a great listener and was attentive to my professional needs. I encountered many challenges as a start-up founder, including hiring, setting up a successful sales strategy to win business leads and growing the business with a long-term vision. Manjit was able to dissect areas of concern within my firm and provided visual and written solutions that were easy to understand. I highly recommend Manjit to anyone considering her services. Her ability to identify solutions through a simple question and answer process has helped me develop a sales strategy, improve staff induction presentation and marketing strategy to grow my business.
CEO and Founder
Steve
I had long periods out of my business due to health reasons and there had been little drive behind the business. I needed to decide whether the business should be a lifestyle or plan to continue with growth and exit. Manjit helped me to see the wood for the trees both in my very busy personal life and with the business. I now have a focused business and started to invest deeper, I am starting to see the early signs of results coming through the business, people and me personally. Manjit’s style is very supportive, and I felt I could be at ease and discuss anything with her without any judgement. The advice and mentoring I received from her was sound and it gave me confidence to press on with my plans.